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CONCEPTUAL DESIGN

Heineken

Project Details

A bespoke interior design commission for Heineken Nigeria, transforming a commercial unit at Murtala Muhammed International Airport (MMIA) into a signature brand lounge. The goal was to create an immersive brand destination that offers travelers a world-class environment to relax. The objective was to seamlessly blend Heineken’s iconic visual identity with functional airport hospitality, ensuring a premium "First Class" feel for every visitor.

Design Elements & Symbols

To reinforce brand heritage, we integrated signature brewing iconography into the functional furniture and decor:
• Industrial Furniture: Custom engineered barrel tables and keg inspired stools that pay homage to the brewery.
• Iconic Symbolism: Backlit Red Star installations and "Heineken Green" LED accents to create an instant brand recognition.
• Materiality: Decorative walls and fixtures utilizing repurposed bottles and polished metallic surfaces to mirror the brand’s sleek packaging.

Project scope

The project involved full-scale spatial planning and interior design for the following:

The Amenities

Central Bar

Interactive Photo Booth

Green Areas

Support Facilities

Option 1

Option 2

Option 3

35

Design Concept: The Premium Draught Experience

The design concept centers on a fusion of modern industrial aesthetics and the brand’s global hospitality identity. By utilizing a sophisticated palette of Heineken Green, Crimson Red, Slate Gray, and Matte Black, we created a high-contrast environment that feels both energetic and exclusive. The layout uses light and geometry to guide travelers from the high-traffic bar core to the secluded VIP zones, embodying the premium “Star” quality of the brand.

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